Self-tapes include a stills-style hold and a short movement. We do not cast from a single smiling headshot.
Wardrobe tests on camera, in the key we intend to use. Fabric that photographs well in a phone snap can fail under HMI.
Agencies get selects with notes on motion, not only beauty. The person who ‘looks like the deck’ still has to walk.
Background talent is scheduled, not hoped for. A documentary-looking office still needs people who can ignore the camera.
Releases are signed before wrap, including stills usage. A film release that forgets print is a lawyer’s letter in month four.
Fedstar produces commercial photography and motion from Salzburg. Stills and film share a recce so a lookbook does not argue with a cut, and a campaign does not arrive as two vendors in public. The rooms on Getreidegasse hold tabletop, a compact cyclorama, and a colour desk. Clients review tethered stills and a calibrated picture in one visit. Product and grade are not two appointments. Location days stay on the stone we recce. Bounce and a quiet key match the alley; we do not gel a brochure sunset onto a grey street. If the weather turns we wait or we rewrite the shot. Agencies come with a media plan. We name masters for print, 1:1 and 9:16, keep a working project for the revision window, and hand an archive another team can open a year later.